TO KNOW ME, IS TO KNOW MY MIND.

The first question that I ask when developing creative direction and content strategy for a new client, is “Who are you?”. Within my 9 years of experience in this industry, I’ve learned that with clear understanding of a brand’s identity, content curation can be intentional and simple. When the brand identity is consistent through all marketing materials, establishing and conveying a brand’s story to an audience will be effective and beneficial. 

I’ve had the privilege to contribute to diverse teams by providing them with creative solutions and directives that are specific to their goals, roles, and strengths. As an experienced strategist, I know how to consult with brands to give them detailed and effective tips on how to curate content that grows their business and target audiences. As an experienced social media and project manager, I can provide clear recommendations on how to analyze data trends, develop engaging and thoughtful copy, and ensure that the content meets the tightest of deadlines. More than anything, I am a visual storyteller with the pen to match. 

I am most fulfilled in positions that allow me to grow and collaborate with other creators. I truly believe working with people who are experts in their roles create an environment of excellence, intentionality, and tenacity to exceed team goals and maintain healthy rapport. I’ve learned to never underestimate the power of the right team; you not only become more refined, but you challenge and push others to be the best in their role as well.

When serving my team, I am sure to be thorough and supportive. When training junior strategists, I provide clear directives and availability allowed for them to safely ask questions and perform their tasks thoughtfully and precisely. When curating a social media campaign for a sock company, I onboarded junior strategists and held weekly meetings to check in with project progression, mental wellness, as well as assessing any needs for reassignment or pivoting to ensure they were able to give their best work with efficiency and confidence.

I am a creative and digital marketing director that ensures the success of any project or campaign from conception to launch. From the costumes, to the font we use for the Instagram roll out, every detail is considered and executed efficiently . It pays to “overthink” and be meticulous about the intricate details, and I’ve seen great success when I bring this superpower to the table. Digital marketing and creative strategy is more than just a career path to me, but a conduit to telling intentional brand stories. The benefit to my approach to content curation and marketing are the brands, influencers, and artists who can confidently tell their authentic stories and now? 

I’d like to help tell yours.