Valencia has 9 years of experience as a creative guru, problem solver, and thought leader who can bring any idea to life with intentional creative strategy, empathy, and collaboration.

MEET VALENCIA.

DIGITAL MARKETING &
CREATIVE DIRECTOR

overthinking is my superpower.

The first question that I ask when developing creative direction and content strategy for a new client, is “Who are you?”. Within my 9 years of experience in this industry, I’ve learned that with clear understanding of a brand’s identity, content curation can be intentional and simple. When the brand identity is consistent through all marketing materials, establishing and conveying a brand’s story to an audience will be effective and beneficial. 

increased audience engagement by 253% in 1 month using B2C marketing strategies on Instagram and YouTube with specific visual composition and creative direction

how did i turn this

into this?

increased audience engagement by 104% in 1 month for lifestyle blog which included 5.4K viewers in South Africa, France, Ghana, Japan, and the United Kingdom

increased company followers by 625% over 6 months by leveraging Google + Instagram analytics to strategize optimal times to post and implementing a comprehensive, visual and text content strategy